Section-A

1Q. What is Digital Marketing? Channels of Digital Marketing, Features, Challenges of Digital Marketing?

2Q. Difference between Digital Marketing (Internet marketing, E-Marketing) and Traditional Marketing.

3Q. Explain Working of Search Engine like crawling, indexing and ranking.

4Q. Explain Google Search Console (Google Web Master) dashboard and Setup in detail.

Section B

5Q what is Google Analytics and its benefits? Explain Dashboard and Set up of GA.

6Q. Write note on

1. Filters and Segments
2. Goals in GA

Section C

7Q-Explain SMO and Social media Handling, Social media Strategies with example of Facebook

8Q. What is Microblogging. Explain Twitter in Detail.

Section D

9Q. Explain Google Plus in Detail

10Q. What is Email Marketing ? What are the different tools. Explain with Gmass .