Digital Marketing is One of the most demanding skill in 2021

There are various questions comes to your mind while deciding for your specialization Like

How is Digital Marketing different from Marketing?

It refers to any activity that increases brand awareness, builds customer relationships, does market research, advertising, and sells. It can be online or offline. When marketing is online, it is called traditional Marketing, e.g., distributing your business’s pamphlets. When it is done online, it is called digital marketing. For example, you can create an Instagram account to increase brand awareness.

Why every business needs Digital Marketing?

Everyone wants to put their business  online because most purchasing decisions begin online. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.

An online presence is necessary—regardless of what you sell.

Nowadays, the objective of online Marketing got changed from just selling products. Businesses are now doing Marketing on Digital platforms to create demand, customer satisfaction, market share, generation of Profits, creation of goodwill and public image.

what is the salary of Digital Marketer?

LinkedIn provides a tool called LinkedIn Salary to check the average salary for any skill. You can use this LinkedIn tool to get a clear picture of the market’s most demanding talent.

I have used this tool to check the salary of a Social Media Marketer, and the result was amazing.

what is the Salary Digital Marketer
Source: LinkedIn Salary tool

What are the job roles in Digital Marketing?

You Must know Digital Marketing is a broad term. There is N number of job roles in Digital Marketing with different responsibilities and strategies. It will be great to know all channels of E-Marketing like Search Engine Optimization, Search Engine Marketing, Email Automation, Social Media Marketing, Affiliate Marketing, Content Marketing, Facebook Ads, YouTube Marketing, and more.

Social Media job designations

  • Social Media Trainee
  • Social Media Intern
  • Social Media Analyst
  • Social Media Executive
  • Social Media Lead
  • Social Media Marketing Specialist
  • Social Media Associate
  • Social Media Marketing Manager
  • Social Media Head

Skills required for Social Media job designation

  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Pinterest Marketing
  • Engaging Post Creation
  • Content Calendar for Social Media
  • Creating Strategy and analyzing Competitors
  • Social Analysis and Reporting
  • Social Media Tools Expertise
  • Campaign Management on Social Media 

SEM Job Designations

  • Digital Marketing Trainee
  • Digital Marketing Intern
  • SEM Analyst
  • Performance Marketer
  • PPC Lead
  • Paid Ad Specialist
  • Digital Marketing Manager
  • SEM Head

Skills required for SEM Job Designations

  • Google Ads
  • Paid Marketing
  • Pay Per Click(PPC)
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Amazon PPC
  • Campaign Tracking
  • Paid Advertising