Artificial intelligence and machine learning are providing exceptional user experiences to shoppers. Today, the e-commerce business is booming and more and more customers are adopting this trend of online shopping. In such a golden scenario, artificial intelligence plays an important roles and browsing behavior.
With the bits of knowledge accumulated by AI retailers will have the option to improve content representation and item configuration, pick the most satisfying shading blends among items, and feature the successes. The collected information could be significant. For example, you can set aside the cash generally spent on retargeting, as the arrangement will disclose to you which client is probably going to make a buy.
The web based business industry can improve client involvement in personalizing, focusing on potential clients to build deals, and suggesting them items dependent on their purchase with the assistance of Artificial Intelligence,
Let’s look at some facts through which you will get to know how artificial intelligence changing the shopping experience in E-Commerce Industry:
A customer-centric approach
It often happens that after browsing the e-commerce website for some time, customers abandon their search and leave the website. This typically occurs when customers are not able to obtain sufficient relevant product results. In such scenarios, AI can help business with an intelligent solution.
By narrowing, conceptualizing and ultimately improving search results for online shoppers, AI can help tackle the problem of e-commerce businesses. Using machine learning, AI’s sub fields, websites and applications can include visual search elements that treat the world as customers. It can assist the business to design and develop a customer-centric experience using advanced image and video recognition technologies.
In this way, e-commerce businesses can ensure that good customers achieve retention rates.
Have you ever experienced the customer service of a business? How do you feel when your call is on hold and you have to wait for countless minutes before joining a human agent? Annoying, isn’t it? You can then try to arrive at the business via unlimited email, which normally takes at least 48 hours. Such niggles result in a poor user experience. Because of this, human-powered live chat and artificial chatbots are gaining momentum to advance customer service.
A chatbot is a computer program designed to automate communication and interact through auditory or textual methods to create experiences for individual customers.With the help of chatbots, businesses can provide literal 24×7 customer service with personalized recommendations to customers.
Identify the target audience
AI also reduces the lead generation capacity of e-commerce businesses. AI solutions for marketing, sales and CRM can help in predictive marketing. AI helps marketers meet customer demands by providing real-time services and solutions to queries. With AI, a business also acquires forecasting capabilities by calculating customer purchase probability.
AI provides conversational platforms such as Amazon Echo or Google Home that allow shoppers to perform a task. With the help of artificial intelligence techniques such as natural language understanding, shoppers can speak to the robot machine to answer questions about objects
Virtual Mirror Experience
It is an engineer unit inhabited by software that connects to a connection to communicate with humans. With the help of Artificial Intelligence, buyers can try “on clothes” to get an idea of what the clothes will look like in different colors. For example, Lenskart provides shoppers with real-time mirrors to try out different glasses on the screen, giving them an idea of how they would look like real glasses.
Therefore, artificial intelligence gives e-commerce businesses an advantage to improve user experience with virtual mirrors.
Gesture recognition to identify real interest of customer while shopping
The ability to understand what merchandise has been viewed and ultimately rejected is crucial if traditional retailers want to compete against the likes of Amazon.Artificial intelligence improves the shopping experience by translating specific gestures to give consumers the exact product they are looking for.
Physical retailers are a long ways behind in understanding clients’ shopping designs.
Digitally native retailers understand customers’ purchase and shopping habits, because their machine learning models see all the info .
By analyzing customer data created by interpreting human gestures using mathematical algorithms, retailers can discover which customers are presumably to shop for certain products.
Gesture recognition can arm retailers with predictive power.
Better recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently gather and scan large amounts of results to predict customer behavior and deliver relevant and useful recommendations to all shoppers. In this way, artificial intelligence plays an important role in providing a “personalized shopping experience” for customers.
Quality Product Description
Creating appropriate and SEO-friendly descriptions for all items takes time and can be expensive. Artificial intelligence helps to activate a time that is examining core features to describe modified products and produce quality product descriptions without human intelligence.
To sum up
E-commerce industry is being utilized by online retailers for providing chatbot services, analysing customer comments, and for providing personalized services to internet buyers . In fact, a 2019 Ubisend study found that 1 in every 5 consumers are willing to get goods or services from a chatbot, while 40% of the web shoppers are trying to find great offers and shopping deals from chatbots.