Why Facebook Page is important for your business?
Facebook is very big platform, more than 2 billion people are using Facebook to connect with friends , family and their favorite brands. More than 65 million business using Facebook page and six million advertisers are promoting their business on Facebook actively. So every type of business from startup or local business to big size business should have their presence on Facebook.
Facebook has huge potential audience. You can also represent your business on Facebook through Facebook page,Facebook Group and Facebook paid Ads.
Facebook business Page Optimization Tips and Tricks
Facebook page increase your brand awareness & world of mouth at cost of $0. Page creation on Facebook is very simple and straight Forward process.The only thing that requires to create Facebook page is that you must have Facebook Account.
- Go to facebook.com/pages/create
- Select the type of page according to your business that can be local business, brand, product, band, artist etc.
- Fill the required details.
Tadda! your Facebook page is ready. Now you have to upload profile picture and cover photo to represent your business.you have to take care of few things while selecting cover photo for your business.
- Cover photo of Facebook page should be eye catching .To make stupendous cover photo you can use online photo editing tools like Canva , PicMonkey etc .You can also have free stock photos from websites like Pixabay, Pexels, Unsplash etc. to create cool visual impression.
- The best dimensions of cover photo for desktop is 820 wide * 312 tall and for Mobile is 640 wide * 340 tall.If the dimension of cover photo is less than required dimension your image will look blurred.while designing keep mobile users in mind because 96% of people uses mobile for accessing facebook.
- If you want to have text in cover image it should be very less.
- while designing cover photo, use proper color scheme that represent your brand.
- Change Facebook cover image on particular occasion, Events , Sales or Holiday.
You can also have pleasing and interesting video to quickly grab user attention. The best video length should be minimum 20 seconds to maximum 90 seconds that can play in a loop over and over .If you are thinking to have story telling video for Facebook page then you can choose non-looping video.
You can find copyright free video on Pixabay for Facebook cover and you can edit the video using HitFilmExpress tool.
According to Facebook your cover video should be at least 820 x 312 pixels.You can also choose a video that’s 820 x 462 pixels in size otherwise video will get cropped slightly when seen on a computer.Therefore the important elements should be centered.
The best format of Facebook video is .mp4 or .mov files with a maximum resolution of 1080 pixels.
Now question is what kind of videos you can make for business?
You can make videos on what you do,tell your brand story, latest product features etc.
Facebook page Profile pic
The best dimension for your Page’s profile picture is 170×170 pixels for the page when seen on computers, 128×128 pixels on smartphones and 36×36 pixels on most feature phones.
Facebook profile picture can be logo, text because it will display in circle shape when seen in ads but when someone visit your profile it will be square shape.To get better results always use png image for profile picture for Facebook page.
Call to Action
A call-to-action button directs your Page visitors to do something .They can visit your website or call your shop , a landing page, a video or you can choose from pre-made buttons like Sign Up,Contact Us, Shop Now that match with your business’ goals.
When the Facebook user takes the mouse over the name, a mini box appear to display Along with the cover image, profile photo, link, and recent photos along with detail that you specified in the About section. So, about section should be top priority.You can specify your contact details ,brand story, Milestone and purpose of page to grab people interest.
Increasing your online presence doesn’t mean you need to spend thousands of rupees on social media. Facebook page is free and inexpensive tool to grow your business online.Above all tips to optimize your Facebook business page there is content strategy.Focus on content strategy to make your business grow.